Conversion Tracking using Google AdWords & Google Analytics: Every Detail You Must Know

This Book Is For You If...

• You are an AdWords Professional
• You are studying & training to become an AdWords Professional
• You are an Independent AdWords Consultant/Freelancer with your own clients
• You own an advertising agency that manages AdWords accounts for clients
• You work for an advertising agency where you manage and run AdWords campaigns
• You are an entrepreneur who wants to start your own advertising agency
• You work in the advertising & marketing department of a large company where you manage and run their AdWords campaigns

What You Will Learn From This Book:

• A comprehensive step-by-step guide for setting up Conversion Tracking for your clients' websites or apps
• Learn how & why you should stop counting clicks, and instead count conversions to maximize profits
• Master the 4 AdWords sources for Conversion Tracking: Website, App, Phone Calls, Import (offline conversions)
• Crush your competition by using the superior insights found from importing Google Analytics Goals for conversion tracking
• Learn how to increase your Return On Ad Spend by focusing your efforts on Cost-Per-Acquisition, NOT Cost-Per-Click