Consumer Research: Literatur Review, Statement Analysis and Focus Groups
Business & Finance, Marketing & Sales
| Author: | Miriam Mennen | ISBN: | 9783640798902 |
| Publisher: | GRIN Publishing | Publication: | March 17, 2010 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Miriam Mennen |
| ISBN: | 9783640798902 |
| Publisher: | GRIN Publishing |
| Publication: | March 17, 2010 |
| Imprint: | GRIN Publishing |
| Language: | English |
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example
