ConsumAuthors

The New Generational Nuclei

Business & Finance, Economics, Development & Growth, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book ConsumAuthors by Francesco Morace, Bocconi University Press
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Author: Francesco Morace ISBN: 9788885486010
Publisher: Bocconi University Press Publication: August 1, 2017
Imprint: Bocconi University Press Language: English
Author: Francesco Morace
ISBN: 9788885486010
Publisher: Bocconi University Press
Publication: August 1, 2017
Imprint: Bocconi University Press
Language: English

Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterpartsThe generational nuclei are identified through ethno-anthropologic observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviors.The ConsumAuthor concept marks a new role for people in the dynamics of purchasing, and liberates consumption from the alleged demons of consumerism.The ConsumAuthors of all generations are individuals aware of their everyday choices. Their decision-making power starts to become visible, traceable, and verifiable – though not as they imagined. An illustrated epub is included with the print book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterpartsThe generational nuclei are identified through ethno-anthropologic observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviors.The ConsumAuthor concept marks a new role for people in the dynamics of purchasing, and liberates consumption from the alleged demons of consumerism.The ConsumAuthors of all generations are individuals aware of their everyday choices. Their decision-making power starts to become visible, traceable, and verifiable – though not as they imagined. An illustrated epub is included with the print book.

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