Competing on Culture

Driving Change in Community Colleges

Community colleges are under intense pressure to change in response to shifts in an increasingly complex environment. Stakeholders are placing simultaneously contradictory demands on colleges for more and better service, increased accountability, and more efficient use of resources in order to get the most from colleges in tough economic times. These demands have contributed to cultural fragmentation in community colleges as staff are pulled in competing directions by events beyond their control. The upshot is a circumstance in which leaders are finding that culture is perhaps the most powerful element affecting organizational performance and change. The old saw “culture eats strategy for breakfast’ epitomizes the importance of culture as a means for enhancing the long-term viability of an organization. This book provides fresh analysis of organizational culture in the community college context with a critical examination of the relationship between organizational culture and change. Readers will benefit from frank advice with insights to drive change by transforming and leveraging culture to shape the future of community colleges.