Community 101

Making an online community that grows and survives isnt easy. It takes planning, vision and dedication. Most companies arent prepared to invest the time and manpower it takes to make it happen, and when their communities fail to prosper, they blame it on chance.But chance doesnt play a part in whether or not you respond to your communitys needs. Successful online communities dont just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, youll gain a sold-out customer base and your business will be the beneficiary of increased sales, increased loyalty and increased customer satisfaction. This book isnt intended to tell you what a community is, it will explain what a company can gain from a great online community and it will give you the education and tools you need to make it happen.This book is for anyone who wants to build a fantastic online community. From Product Mangers to Executives, from Entrepreneurs to Evangelists, anyone can make their companys community thrive. Community management isnt about trickery or contests, but about treating your communitys members as if they matter to you. After reading this book, you have no excuse not to build your own thriving online community.