Cold Calling for Chickens

The secrets of effective cold calling

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Cold Calling for Chickens by Bob Etherington, Marshall Cavendish International
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Author: Bob Etherington ISBN: 9789814312080
Publisher: Marshall Cavendish International Publication: October 1, 2006
Imprint: Marshall Cavendish Edition Language: English
Author: Bob Etherington
ISBN: 9789814312080
Publisher: Marshall Cavendish International
Publication: October 1, 2006
Imprint: Marshall Cavendish Edition
Language: English
“Cold calling” making contact with strangers is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
“Cold calling” making contact with strangers is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.

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