City Branding
Theory and Cases
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | K. Dinnie | ISBN: | 9780230294790 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 3, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | K. Dinnie |
| ISBN: | 9780230294790 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 3, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
