Categorical Statistics for Communication Research
Nonfiction, Social & Cultural Studies, Social Science
| Author: | Bryan E. Denham | ISBN: | 9781118927076 |
| Publisher: | Wiley | Publication: | December 12, 2016 |
| Imprint: | Wiley-Blackwell | Language: | English |
| Author: | Bryan E. Denham |
| ISBN: | 9781118927076 |
| Publisher: | Wiley |
| Publication: | December 12, 2016 |
| Imprint: | Wiley-Blackwell |
| Language: | English |
Categorical Statistics for Communication**Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
- Provides techniques for analyzing categorical data from a communication studies perspective
- Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
- Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
- Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Categorical Statistics for Communication**Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
- Provides techniques for analyzing categorical data from a communication studies perspective
- Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
- Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
- Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
