Cashing In With Content
How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Nonfiction, Computers, Internet, Electronic Commerce
| Author: | David Meerman Scott | ISBN: | 9781937290276 |
| Publisher: | Information Today, Inc. | Publication: | October 28, 2005 |
| Imprint: | Information Today, Inc. | Language: | English |
| Author: | David Meerman Scott |
| ISBN: | 9781937290276 |
| Publisher: | Information Today, Inc. |
| Publication: | October 28, 2005 |
| Imprint: | Information Today, Inc. |
| Language: | English |
Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
