Cases on Consumer-Centric Marketing Management

Business & Finance, Marketing & Sales, Research
Cover of the book Cases on Consumer-Centric Marketing Management by Vimi Jham, Sandeep Puri, IGI Global
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Author: Vimi Jham, Sandeep Puri ISBN: 9781466643604
Publisher: IGI Global Publication: July 31, 2013
Imprint: Business Science Reference Language: English
Author: Vimi Jham, Sandeep Puri
ISBN: 9781466643604
Publisher: IGI Global
Publication: July 31, 2013
Imprint: Business Science Reference
Language: English
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

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