Captivate and Engage

The Definitive Guide for Nonprofit Websites

What nonprofit experts are saying about Captivate and Engage

“If you are one of thousands of nonprofit professionals
struggling to convey your mission online, read this book now.”
—Tom Ahern, Ahern Donor Communications, Author, Seeing Through a Donor’s Eyes

“St. Baldrick’s Foundation has become the #1 private funder of childhood cancer
research because of the thousands of people worldwide who have supported our
volunteer-powered charity. THAT would not be possible without the online tools we
offer for people to get involved. Firespring has been instrumental in helping us to
realize our vision with respect to our website, our online event-in-a-box offerings,
and our associated digital marketing capabilities. What has helped us to succeed is
now available to you in this must-read for any nonprofit competing in today’s market-
driven environments.”
—Kathleen Ruddy, CEO, St. Baldrick’s Foundation

“Don’t miss this! It’s a wonderfully readable guide for nonprofits about how to create
an online presence that is focused on donors and optimized for results. Every single
organization these days needs to be having honest and fluid conversations with their
constituents. Jay and Randy do a remarkable job of showing how an engaging website
can facilitate those conversations and foster donor loyalty for the long haul.”
—Beth Kanter, Trainer, Speaker and Author, Beth’s Blog, Co-Author, The
Networked Nonprofit

“Cool book. Easy to read. Practical. Accessible. Confirmed that Facebook isn’t the
answer to everything. Reaffirmed my commitment to blogging. And I learned
bunches of new stuff.”
—Simone P. Joyaux, ACFRE, Adv Dip, Owner, Joyaux Associates, Co-Author
of Keep Your Donors

“Most donors, event attendees, volunteers and prospective donors will visit your website
BEFORE they take action. Finally a resource that understands! A book filled with
real-life, innovative ideas to help any nonprofit master their online presence.”
—Lori L. Jacobwith, Founder, Ignited Fundraising

“Captivate and Engage is a must-read for every nonprofit, even if they don’t have a
website redesign project on the horizon. The ‘ideas to steal’ and ‘someone doing it
right’ features provide simple, yet substantive, tips and examples that nonprofits can
implement today.”
—Rick Cohen, Director of Communications and Operations, National
Council of Nonprofits

“Working with Firespring was one of the best decisions I’ve made in my professional
career. The advice provided in the book is the same advice we followed for years while
I was at the St. Baldrick’s Foundation. These are actionable and realistic ideas that you
can begin implementing today.”
—Natalie Stamer, Vice President, Content & Digital Marketing, Muscular
Dystrophy Association