Campaign It!

Achieving Success Through Communication

Business & Finance, Business Reference, Business Communication, Management & Leadership, Leadership
Cover of the book Campaign It! by Alan Barnard, Chris Parker, Kogan Page
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Author: Alan Barnard, Chris Parker ISBN: 9780749464219
Publisher: Kogan Page Publication: February 3, 2012
Imprint: Kogan Page Language: English
Author: Alan Barnard, Chris Parker
ISBN: 9780749464219
Publisher: Kogan Page
Publication: February 3, 2012
Imprint: Kogan Page
Language: English

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

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