Business-to-Business

A Global Network Perspective

Business & Finance, Economics, International, Management & Leadership, Management
Cover of the book Business-to-Business by Mario Glowik, Sarah Maria Bruhs, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mario Glowik, Sarah Maria Bruhs ISBN: 9781317807735
Publisher: Taylor and Francis Publication: June 5, 2014
Imprint: Routledge Language: English
Author: Mario Glowik, Sarah Maria Bruhs
ISBN: 9781317807735
Publisher: Taylor and Francis
Publication: June 5, 2014
Imprint: Routledge
Language: English

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

More books from Taylor and Francis

Cover of the book Fifty Key Thinkers on Religion by Mario Glowik, Sarah Maria Bruhs
Cover of the book Marginal Situation Ils 112 by Mario Glowik, Sarah Maria Bruhs
Cover of the book The New Wealth of Cities by Mario Glowik, Sarah Maria Bruhs
Cover of the book Politics of Terrorism by Mario Glowik, Sarah Maria Bruhs
Cover of the book Public Interest Design Education Guidebook by Mario Glowik, Sarah Maria Bruhs
Cover of the book Classical Hollywood Comedy by Mario Glowik, Sarah Maria Bruhs
Cover of the book Interest Group Organisation in the European Union by Mario Glowik, Sarah Maria Bruhs
Cover of the book Making a Difference in Education by Mario Glowik, Sarah Maria Bruhs
Cover of the book Employee Voice and Participation by Mario Glowik, Sarah Maria Bruhs
Cover of the book Evaluating the Effectiveness of Academic Development by Mario Glowik, Sarah Maria Bruhs
Cover of the book Innovation and Entrepreneurship by Mario Glowik, Sarah Maria Bruhs
Cover of the book Schools or Markets? by Mario Glowik, Sarah Maria Bruhs
Cover of the book Deviant Behaviour (Routledge Revivals) by Mario Glowik, Sarah Maria Bruhs
Cover of the book Economic Crises and Global Politics in the 20th Century by Mario Glowik, Sarah Maria Bruhs
Cover of the book On Hamlet by Mario Glowik, Sarah Maria Bruhs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy