Business-to-Business

A Global Network Perspective

Business & Finance, Economics, International, Management & Leadership, Management
Cover of the book Business-to-Business by Mario Glowik, Sarah Maria Bruhs, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mario Glowik, Sarah Maria Bruhs ISBN: 9781317807735
Publisher: Taylor and Francis Publication: June 5, 2014
Imprint: Routledge Language: English
Author: Mario Glowik, Sarah Maria Bruhs
ISBN: 9781317807735
Publisher: Taylor and Francis
Publication: June 5, 2014
Imprint: Routledge
Language: English

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

More books from Taylor and Francis

Cover of the book Sport in Asian Society by Mario Glowik, Sarah Maria Bruhs
Cover of the book Jean Baudrillard by Mario Glowik, Sarah Maria Bruhs
Cover of the book Poverty and Schooling in the U.S. by Mario Glowik, Sarah Maria Bruhs
Cover of the book King Arthur In Legend and History by Mario Glowik, Sarah Maria Bruhs
Cover of the book Pharaohs, Fellahs & Explorers by Mario Glowik, Sarah Maria Bruhs
Cover of the book Sharing Our Intellectual Traces by Mario Glowik, Sarah Maria Bruhs
Cover of the book Psychological Assessment in Clinical Practice by Mario Glowik, Sarah Maria Bruhs
Cover of the book On Twenty-Five Years of Social Epistemology by Mario Glowik, Sarah Maria Bruhs
Cover of the book United Nations in the Contemporary World by Mario Glowik, Sarah Maria Bruhs
Cover of the book Surveillance, Crime and Social Control by Mario Glowik, Sarah Maria Bruhs
Cover of the book Body Studies: The Basics by Mario Glowik, Sarah Maria Bruhs
Cover of the book Plant Invaders by Mario Glowik, Sarah Maria Bruhs
Cover of the book Strong Families Around the World by Mario Glowik, Sarah Maria Bruhs
Cover of the book Environmental Policy and Politics by Mario Glowik, Sarah Maria Bruhs
Cover of the book Revival: A German Scholar in the East (1914) by Mario Glowik, Sarah Maria Bruhs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy