Business Strategy in a Semiglobal Economy

Business & Finance, Economics
Cover of the book Business Strategy in a Semiglobal Economy by Panos Mourdoukoutas, Taylor and Francis
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Author: Panos Mourdoukoutas ISBN: 9781317475484
Publisher: Taylor and Francis Publication: March 26, 2015
Imprint: Routledge Language: English
Author: Panos Mourdoukoutas
ISBN: 9781317475484
Publisher: Taylor and Francis
Publication: March 26, 2015
Imprint: Routledge
Language: English

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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