Business Kamasutra

From Persuasion to Pleasure

Most books published this year don't break new ground or have a legitimate reason for existence other than being a published author. Most books can be ignored. Parthiv Shah's little book, "Business Kamasutra" should not be. Most of my strategies focus on attraction in place of pursuit and consent in place of rape. This little book puts structure and system and technology for implementation underneath these ideas. Parthiv is an implementer. He has, bluntly, a clever thief inside him with a focus on 'swipe & deploy' or the aggregation of best strategies in place of innovation. Innovation is far too highly prized, when it is implementation that matters most. This book gets from concepts to practical implementation, which is where you want to be. Business is Sex is a really great conceptual way to understand relationship with prospects and customers, but without the methodology and means and resources of implementing, it's empty. Complexity is embraced in this book, and enabled by the suggestions late in this book. Process complexity is an extremely valuable asset. As the Kama Sutra greatly complicate sex but gives it master dramatic advantage in sustaining the interest of his lover(s), the ability to implement this Business Kamasutra gives sustainable competitive advantage to a company. Too many business books are nothing but flowery words and foreplay, a romancing, with no consummation. Here Parthiv has provided method and means for consummating change in your business.