Burgundy
A Global Anthropology of Place and Taste
Nonfiction, Social & Cultural Studies, Social Science, Anthropology
| Author: | Marion Demossier | ISBN: | 9781785338526 |
| Publisher: | Berghahn Books | Publication: | April 23, 2018 |
| Imprint: | Berghahn Books | Language: | English |
| Author: | Marion Demossier |
| ISBN: | 9781785338526 |
| Publisher: | Berghahn Books |
| Publication: | April 23, 2018 |
| Imprint: | Berghahn Books |
| Language: | English |
Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir, and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.
Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir, and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.
