Build Your Author Platform

The New Rules: A Literary Agent’s Guide to Growing Your Audience in 14 Steps

Nonfiction, Reference & Language, Reference, Guides & Handbooks
Cover of the book Build Your Author Platform by Carole Jelen, Michael McCallister, BenBella Books, Inc.
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Author: Carole Jelen, Michael McCallister ISBN: 9781939529299
Publisher: BenBella Books, Inc. Publication: May 13, 2014
Imprint: BenBella Books Language: English
Author: Carole Jelen, Michael McCallister
ISBN: 9781939529299
Publisher: BenBella Books, Inc.
Publication: May 13, 2014
Imprint: BenBella Books
Language: English

A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.

Social media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?

In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.

From pre-publication through book launch and beyond, authors will learn how to:
• Define goals and a unique brand
• Employ successful website strategies, content, social presence, media authority, and training
• Secure positive reviews
• Attract viewers efficiently without cost

Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.

Social media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?

In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.

From pre-publication through book launch and beyond, authors will learn how to:
• Define goals and a unique brand
• Employ successful website strategies, content, social presence, media authority, and training
• Secure positive reviews
• Attract viewers efficiently without cost

Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

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