Brick & Mortar Shopping in the 21st Century
Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce
| Author: | ISBN: | 9781136676413 | |
| Publisher: | Taylor and Francis | Publication: | October 24, 2007 |
| Imprint: | Psychology Press | Language: | English |
| Author: | |
| ISBN: | 9781136676413 |
| Publisher: | Taylor and Francis |
| Publication: | October 24, 2007 |
| Imprint: | Psychology Press |
| Language: | English |
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
