Brands and Marketing (Entering the Shift Age, eBook 9)

Business & Finance, Economics, Planning & Forecasting, Economic Conditions, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Brands and Marketing (Entering the Shift Age, eBook 9) by David Houle, Sourcebooks
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Author: David Houle ISBN: 9781402282942
Publisher: Sourcebooks Publication: December 5, 2012
Imprint: Sourcebooks Language: English
Author: David Houle
ISBN: 9781402282942
Publisher: Sourcebooks
Publication: December 5, 2012
Imprint: Sourcebooks
Language: English

We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture.

eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed.

Part 4: The Future of the Shift Age

Introduction
Chapter 21: Brands and Marketing

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture.

eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed.

Part 4: The Future of the Shift Age

Introduction
Chapter 21: Brands and Marketing

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