Brand Success
How the World's Top 100 Brands Thrive and Survive
Business & Finance, Marketing & Sales, Advertising & Promotion, Management & Leadership, Management
| Author: | Matt Haig | ISBN: | 9780749462888 |
| Publisher: | Kogan Page | Publication: | May 3, 2011 |
| Imprint: | Kogan Page | Language: | English |
| Author: | Matt Haig |
| ISBN: | 9780749462888 |
| Publisher: | Kogan Page |
| Publication: | May 3, 2011 |
| Imprint: | Kogan Page |
| Language: | English |
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
