Brand Society

How Brands Transform Management and Lifestyle

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Economics, Theory of Economics
Cover of the book Brand Society by Martin Kornberger, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Kornberger ISBN: 9781107714212
Publisher: Cambridge University Press Publication: January 21, 2010
Imprint: Cambridge University Press Language: English
Author: Martin Kornberger
ISBN: 9781107714212
Publisher: Cambridge University Press
Publication: January 21, 2010
Imprint: Cambridge University Press
Language: English

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

More books from Cambridge University Press

Cover of the book Theory of International Trade by Martin Kornberger
Cover of the book Introduction to MIMO Communications by Martin Kornberger
Cover of the book Feminism, Absolutism, and Jansenism by Martin Kornberger
Cover of the book Intellectual Property at the Edge by Martin Kornberger
Cover of the book Versions of Antihumanism by Martin Kornberger
Cover of the book Mastering Single Best Answer Questions for the Part 2 MRCOG Examination by Martin Kornberger
Cover of the book Mid-Ocean Ridges by Martin Kornberger
Cover of the book The Crime of Aggression, Humanity, and the Soldier by Martin Kornberger
Cover of the book Large-Scale Solar Power Systems by Martin Kornberger
Cover of the book A Divided Republic by Martin Kornberger
Cover of the book The Tempest by Martin Kornberger
Cover of the book Aperiodic Order: Volume 1, A Mathematical Invitation by Martin Kornberger
Cover of the book Language and the Declining World in Chaucer, Dante, and Jean de Meun by Martin Kornberger
Cover of the book A Practical Guide to Basic Laboratory Andrology by Martin Kornberger
Cover of the book Fourier Analysis and Hausdorff Dimension by Martin Kornberger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy