Brand Breakout

How Emerging Market Brands Will Go Global

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Brand Breakout by Nirmalya Kumar, Jan-Benedict E.M Steenkamp, Palgrave Macmillan UK
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Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp ISBN: 9781137276629
Publisher: Palgrave Macmillan UK Publication: June 13, 2013
Imprint: Palgrave Macmillan Language: English
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
ISBN: 9781137276629
Publisher: Palgrave Macmillan UK
Publication: June 13, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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