Brand Aesthetics
Nonfiction, Computers, Application Software, Computer Graphics, Business & Finance, Marketing & Sales
| Author: | G. Mazzalovo | ISBN: | 9781137025609 |
| Publisher: | Palgrave Macmillan UK | Publication: | July 24, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | G. Mazzalovo |
| ISBN: | 9781137025609 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 24, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
