Boomer Down: From Fast Lane to Crashed Lane

Biography & Memoir
Cover of the book Boomer Down: From Fast Lane to Crashed Lane by Steven M. Meltzer, Steven M. Meltzer
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Author: Steven M. Meltzer ISBN: 9781301867097
Publisher: Steven M. Meltzer Publication: June 10, 2013
Imprint: Smashwords Edition Language: English
Author: Steven M. Meltzer
ISBN: 9781301867097
Publisher: Steven M. Meltzer
Publication: June 10, 2013
Imprint: Smashwords Edition
Language: English

The good life didn’t come to a screeching halt.

It came to a grinding, slow-motion, train wreck halt.

Quintessential Boomer Steve Meltzer was living the limo-licious life of a Mad Men-style ad agency Creative Director and Internet guru in Hong Kong. Great money at $250,000/year. Eye-popping, soul-enlightening travel—a regular business-class client circuit, Hong Kong-Bangkok-Tokyo-Beijing-Hong Kong, and far-flung tourism—China, Tibet, India, Cambodia, Indonesia, the Philippines.

It was rosewood- and teak-paneled suites, top-shelf martinis and big-time clients all the way. It was a regular column in Asia’s leading marketing magazine, speaking gigs in Singapore, Taiwan, Manila, New Zealand.

At his peak, he was Vice President, Brand-Building Partner, for marchFIRST (sic) Greater China, a rocket-hot, NASDAQ-dandy Internet professional services firm. His promised fast-lane next move—to London as Creative Director for Europe, Africa and the Middle East.

When the firm’s U.S. network succumbed to self-inflicted hubris wounds, taking the thriving Asia network with it, Meltzer returned, jobless but with irons in the fire, to his D.C. hometown with wife and two kids, healthy savings, jobless but with irons in the fire and the requisite Boomer optimism.

The optimism didn’t pan out.

The fire with the irons in it burned out.

And the money ran out.

Meltzer tells his before, during and after story with wit, candor, brutal honesty and emails documenting his futile efforts to get back on the road, even if only in the slow lane.

He ends up condemning The Way of the Boomer, capitalism and himself in equal measure.

What happens when every family in your posh neighborhood (except yours) is going to ski in the Alps over Christmas, and then going to soak up some Caribbean sun?

See the piece called Nevis Envy.

What happens when a disappointed wife finally has had enough?

Not My Scotch That’s on the Rocks looks into that.

With email-bites, demographic data, essays, press clips, and guts-on-the-table soul searching, Meltzer gives us life in the crashed lane.

Millions of Boomers are having to get used to it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The good life didn’t come to a screeching halt.

It came to a grinding, slow-motion, train wreck halt.

Quintessential Boomer Steve Meltzer was living the limo-licious life of a Mad Men-style ad agency Creative Director and Internet guru in Hong Kong. Great money at $250,000/year. Eye-popping, soul-enlightening travel—a regular business-class client circuit, Hong Kong-Bangkok-Tokyo-Beijing-Hong Kong, and far-flung tourism—China, Tibet, India, Cambodia, Indonesia, the Philippines.

It was rosewood- and teak-paneled suites, top-shelf martinis and big-time clients all the way. It was a regular column in Asia’s leading marketing magazine, speaking gigs in Singapore, Taiwan, Manila, New Zealand.

At his peak, he was Vice President, Brand-Building Partner, for marchFIRST (sic) Greater China, a rocket-hot, NASDAQ-dandy Internet professional services firm. His promised fast-lane next move—to London as Creative Director for Europe, Africa and the Middle East.

When the firm’s U.S. network succumbed to self-inflicted hubris wounds, taking the thriving Asia network with it, Meltzer returned, jobless but with irons in the fire, to his D.C. hometown with wife and two kids, healthy savings, jobless but with irons in the fire and the requisite Boomer optimism.

The optimism didn’t pan out.

The fire with the irons in it burned out.

And the money ran out.

Meltzer tells his before, during and after story with wit, candor, brutal honesty and emails documenting his futile efforts to get back on the road, even if only in the slow lane.

He ends up condemning The Way of the Boomer, capitalism and himself in equal measure.

What happens when every family in your posh neighborhood (except yours) is going to ski in the Alps over Christmas, and then going to soak up some Caribbean sun?

See the piece called Nevis Envy.

What happens when a disappointed wife finally has had enough?

Not My Scotch That’s on the Rocks looks into that.

With email-bites, demographic data, essays, press clips, and guts-on-the-table soul searching, Meltzer gives us life in the crashed lane.

Millions of Boomers are having to get used to it.

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