Springer Berlin Heidelberg: 10075 books
The Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Language: English
Release Date: July 2, 2014
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood...
by Paul J.J. Welfens
Language: English
Release Date: December 9, 2013
Language: English
Release Date: December 9, 2013
Economic globalization is a complex phenomenon where the links between social security expenditures and globalization are not well understood so far. This study summarizes new key findings and highlights new theoretical insights in the field of social security systems, labor standards, taxation and...
by Amitai Etzioni
Language: English
Release Date: March 9, 2013
Language: English
Release Date: March 9, 2013
These essays deal with various aspects of a new, rising field, socio economics. The field is seeking to combine the variables studied by neoclassical economists with those typically studied by other social sciences. The combination is expected to provide a better understanding of economic behavior...
by
Language: English
Release Date: January 9, 2010
Language: English
Release Date: January 9, 2010
E-government faces huge challenges in achieving interoperability and integration, taking into account differences in laws, regulations, services, administrative processes and languages across regions and countries. On the other hand, issues like service, data and process integration have been researched...
by Hung Nguyen-Schäfer
Language: English
Release Date: January 6, 2013
Language: English
Release Date: January 6, 2013
Aero and Vibroacoustics of Automotive Turbochargers is a topic involving aspects from the working fields of thermodynamics of turbomachinery, aerodynamics, rotordynamics, and noise propagation computation.
In this broadly interdisciplinary subject, thermodynamics of turbomachinery is used...
Proceedings of the FISITA 2012 World Automotive Congress
Volume 9: Automotive Safety Technology
Language: English
Release Date: November 2, 2012
Proceedings of the FISITA 2012 World Automotive Congress are selected from nearly 2,000 papers submitted to the 34th FISITA World Automotive Congress, which is held by Society of Automotive Engineers of China (SAE-China ) and the International Federation of Automotive Engineering Societies (FISITA)....
by Haibin Duan, Pei Li
Language: English
Release Date: January 2, 2014
Language: English
Release Date: January 2, 2014
Bio-inspired Computation in Unmanned Aerial Vehicles focuses on the aspects of path planning, formation control, heterogeneous cooperative control and vision-based surveillance and navigation in Unmanned Aerial Vehicles (UAVs) from the perspective of bio-inspired computation. It helps readers to gain...
Context and Semantics for Knowledge Management
Technologies for Personal Productivity
Language: English
Release Date: September 15, 2011
Knowledge and information are among the biggest assets of enterprises and organizations. However, efficiently managing, maintaining, accessing, and reusing this intangible treasure is difficult. Information overload makes it difficult to focus on the information that really matters; the fact that...
Effective Strategy Execution
Improving Performance with Business Intelligence
Language: English
Release Date: September 4, 2015
This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution...
by
Language: English
Release Date: July 8, 2014
Language: English
Release Date: July 8, 2014
The book presents new developments in the dynamic modeling and optimization methods in environmental economics and provides a huge range of applications dealing with the economics of natural resources, the impacts of climate change and of environmental pollution, and respective policy measures. The...
Genetic Modification of Plants
Agriculture, Horticulture and Forestry
Language: English
Release Date: December 15, 2009
Conceived with the aim of sorting fact from fiction over genetically modified (GM) crops, this book brings together the knowledge of 30 specialists in the field of transgenic plants. It covers the generation and detection of these plants as well as the genetic traits conferred on transgenic plants....
Financial Cryptography and Data Security
FC 2015 International Workshops, BITCOIN, WAHC, and Wearable, San Juan, Puerto Rico, January 30, 2015, Revised Selected Papers
Language: English
Release Date: September 4, 2015
This book constitutes the refereed proceedings of three workshops held at the 19th International Conference on Financial Cryptography and Data Security, FC 2015, in San Juan, Puerto Rico, in January 2015.
The 22 full papers presented were carefully reviewed and selected from 39 submissions....
Real-time Security Extensions for EPCglobal Networks
Case Study for the Pharmaceutical Industry
Language: English
Release Date: June 22, 2013
The transformation towards EPCglobal networks requires technical equipment for capturing event data and IT systems to store and exchange them with supply chain participants. For the very first time, supply chain participants thus need to face the automatic exchange of event data with business partners....
A Real-Time In-Memory Discovery Service
Leveraging Hierarchical Packaging Information in a Unique Identifier Network to Retrieve Track and Trace Information
Language: English
Release Date: May 28, 2013
The research presented in this book discusses how to efficiently retrieve track and trace information for an item of interest that took a certain path through a complex network of manufacturers, wholesalers, retailers, and consumers. To this end, a super-ordinate system called "Discovery Service"...