Saiful Islam: 1 book

Cover of Brand Generosity
by Saiful Islam
Language: English
Release Date: March 24, 2013

In order to build strong brand resonance (Keller's Brand Equity Model), a brand has to accomplish its holistic mission on growing both 'HEAD' and 'HEART' sides of the brand. We must shape how customers think (HEAD) and feel (HEART) about your product. A long term engagement or meaningful relationship...
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy