Sage Publications: 7022 books
by Zubin Sethna, Jim Blythe
Language: English
Release Date: March 18, 2019
Language: English
Release Date: March 18, 2019
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological...
by Jim Blythe
Language: English
Release Date: October 18, 2006
Language: English
Release Date: October 18, 2006
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,...
by Jacqueline Hansen, Kenneth D. Moore
Language: English
Release Date: January 28, 2011
Language: English
Release Date: January 28, 2011
Featuring a wealth of reflection activities and connections to standards, this concise, easy-to-read teaching methods text equips students with the content knowledge and skills they need to become effective K–8 teachers. The book maximizes instructional flexibility, reflects current educational...
The Research Funding Toolkit
How to Plan and Write Successful Grant Applications
Language: English
Release Date: May 18, 2012
Writing high quality grant applications is easier when you know how research funding agencies work and how your proposal is treated in the decision-making process. The Research Funding Toolkit provides this knowledge and teaches you the necessary skills to write high quality grant applications.
A...
E-Learning
Concepts and Practice
Language: English
Release Date: May 18, 2006
e-Learning is now an essential component of education. Globalization, the proliferation of information available on the Internet and the importance of knowledge-based economies have added a whole new dimension to teaching and learning. As more tutors, students and trainees, and institutions adopt...
Information and Communication Technology in Organizations
Adoption, Implementation, Use and Effects
Language: English
Release Date: March 18, 2005
How best can we understand why the application of information and communication technology in organizations succeeds or fails? Calling on technical, organisational, social, psychological and economic perspectives, this book provides a fresh and comprehensive framework for answering this question.
Consideration...
Ad Critique
How to Deconstruct Ads in Order to Build Better Advertising
Language: English
Release Date: December 14, 2011
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content....
Media Audiences
Effects, Users, Institutions, and Power
Language: English
Release Date: October 23, 2012
Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims"...
Marketing Research
A Concise Introduction
Language: English
Release Date: October 23, 2017
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on...
Rethinking Social Exclusion
The End of the Social?
Language: English
Release Date: November 13, 2013
‘…classic Winlow and Hall – bleak, brilliant and unmatched in the art of rethinking crucial social issues. Enlightening, and rather scary.’
- Professor Beverley Skeggs, Goldsmiths, University of London
‘This superb book inhabits a unique theoretical space and demonstrates Winlow...
by Peter Morgan
Language: English
Release Date: November 10, 2016
Language: English
Release Date: November 10, 2016
Written in response to the pressures on universities to produce highly skilled and work-ready graduates and intended to map across a three year business course, this book contains the study and employability skills students need to succeed as a business student and graduate, from essential study,...
Communication and Organizational Culture
A Key to Understanding Work Experiences
Language: English
Release Date: November 3, 2010
This book provides a clear and concise introduction to the different approaches to studying organizational culture. Joann Keyton introduces the basic elements—assumptions, values, and artifacts—of organizational culture, draws on communication and management research findings, and integrates...
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Language: English
Release Date: May 26, 2010
Language: English
Release Date: May 26, 2010
Praise for the First Edition
*"The book is very comprehensive. It gives plenty of practical examples and also refers to teaching and learning theory."—*Martin Lightfoot in Management & Education
"This Handbook contains advice and approaches for teaching practices...
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Language: English
Release Date: October 31, 2011
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising...