Sage: 7203 books
Corrupt Research
The Case for Reconceptualizing Empirical Management and Social Science
Language: English
Release Date: July 1, 2015
Addressing the immensely important topic of research credibility, Raymond Hubbard’s groundbreaking Corrupt Research proposes that we must treat such information with a healthy dose of skepticism. This book argues that the dominant model of knowledge procurement subscribed to in these areas—the...
Social Media for Journalists
Principles and Practice
Language: English
Release Date: May 22, 2013
"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News
The essential...
Online Journalism
The Essential Guide
Language: English
Release Date: December 10, 2013
"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting."
- Paul Lewis, The Guardian
"As...
Strategic Brand Management for B2B Markets
A Road Map for Organizational Transformation
Language: English
Release Date: November 10, 2010
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
With extensive discussions on the three...
Rise Like a Phoenix
Scripting Corporate Turnarounds
Language: English
Release Date: January 23, 2017
When ailing companies are on the brink of collapse, the biggest question that owners have is whether a turnaround effort is worth shedding blood, sweat or tears over. Employees and the labour union believe that a turnaround is always possible; all that is required is a change in management. Shareholders...
Corporate Communications
A 21st Century Primer
Language: English
Release Date: November 8, 2004
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn...
Introducing Public Relations
Theory and Practice
Language: English
Release Date: February 3, 2011
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the...
by Tim Holmes, Liz Nice
Language: English
Release Date: November 10, 2011
Language: English
Release Date: November 10, 2011
"For those of us who long ago experienced the magazine love-bite and have been battling the prejudice and scant attention shown this beautiful medium ever since, here at last is the book to set the record straight."
- Nicholas Brett, Deputy Managing Director, BBC Magazines**
"At...
Journalism in Britain
A Historical Introduction
Language: English
Release Date: December 14, 2010
"What might have been a forbidding chronological slog is thoroughly enlivened by Conboy's thematic approach, shot through with passion and rigour in equal measure. This is a book written with a commitment to the importance of history for the present; it will undeniably cultivate the same commitment...
by Professor Guy Starkey, Andrew Crisell
Language: English
Release Date: January 13, 2009
Language: English
Release Date: January 13, 2009
"This is not another turgid guide to digital editing, writing for radio and the structure of a newsroom team. It is an ambitious and accessible study that combines a succinct narrative history of radio journalism with an analysis of its power in the public sphere. It describes the development...
Management Consulting in India
Practice and Experiences for Business Excellence
Language: English
Release Date: August 2, 2012
Management Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for sharing cross-functional and emerging-sector experience. Case studies from business schools fulfill this need partly, but small and individual consultants need more access to experiential...
From Start-Up to Global Success
The Zensar Story
Language: English
Release Date: January 26, 2016
Watch Ganesh Natarajan and Prameela Kalive talk about From Start-Up to Global Success: The Zensar Story
It was February 2001 and Zensar Technologies was at crossroads. The shareholders of the company were still waiting for a maiden dividend, and profit margins were sliding. A new leadership...
Dare to Lead
The Transformation of Bank of Baroda
Language: English
Release Date: May 5, 2011
Dare to Lead is the fascinating story of how Anil K. Khandelwal transformed Bank of Baroda (BOB) from being just another public sector bank into one of the most valuable brands in Indian banking.
This is the story of the leadership challenges, management solutions and personal and professional...
by Gillian Doyle
Language: English
Release Date: April 17, 2013
Language: English
Release Date: April 17, 2013
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."
- Lucy Küng, Oxford University and Jonkoping University
"A...