Ravi Prasad: 2 books

Firstly, you can think of this book as the advertising equivalent of a ‘bird watching’ guide and check off the ones you recognise. Play it like a game one night when you’re watching TV for endless hours of fun with the whole family.If you’re a client, you can use it to measure your...

This book is about you and you alone. It’s especially about you if you are an entrepreneur, advertising, marketing or communications professional. It's about strategy and ideas. It’s about having good ideas and, maybe even more importantly, it’s about identifying good ideas. Because...