Pearson: 6535 books
by Rahaf Harfoush
Language: English
Release Date: May 20, 2009
Language: English
Release Date: May 20, 2009
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist...
B2B Digital Marketing
Using the Web to Market Directly to Businesses
Language: English
Release Date: March 7, 2012
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully...
Content Is Cash
Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
Language: English
Release Date: August 4, 2011
“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise You’ve already got great content — now, monetize...
by Lynette Young
Language: English
Release Date: November 29, 2012
Language: English
Release Date: November 29, 2012
Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that'll deliver the greatest and most immediate returns,...
Outsmart!
How to Do What Your Competitors Can't
Language: English
Release Date: February 26, 2008
“Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.”...
The Facebook Era
Tapping Online Social Networks to Market, Sell, and Innovate
Language: English
Release Date: July 21, 2010
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly...
The Visual Marketing Revolution
26 Rules to Help Social Media Marketers Connect the Dots
Language: English
Release Date: May 8, 2013
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!
Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express...
Twitter 101: Everything You Need to Know about Twitter Marketing
Everything You Need to Know about Twitter Marketing
Language: English
Release Date: July 25, 2012
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from...
Shopper Intimacy
A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Language: English
Release Date: September 9, 2010
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive,...
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Creating Breakthrough Products Through Collaborative Play
Language: English
Release Date: August 28, 2006
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy...
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win
Grow Your List, Break the Rules, and Win
Language: English
Release Date: August 15, 2012
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities...
Trading Commodities and Financial Futures
A Step-by-Step Guide to Mastering the Markets
Language: English
Release Date: March 11, 2013
As an asset class, commodities are now as important as stocks and bonds – and with rapid growth in demand, profit opportunities in commodities are larger than ever. But today’s computer-driven markets are volatile and chaotic. Fortunately, you can profit consistently – and this tutorial will...
by Steve Weisman
Language: English
Release Date: November 30, 2010
Language: English
Release Date: November 30, 2010
This Element is an excerpt from The Truth About Avoiding Scams (9780132333856) by Steve Weisman. Available in print and digital formats. Don’t be the easiest victim! Simple, practical ways to significantly reduce the chances that you’ll be scammed. There are things that you can do to lessen...
The Rules of Money
How to Make It and How to Hold on to It, Expanded Edition
Language: English
Release Date: December 29, 2011
Money: some people just seem to know how to get it -- and keep it! What's their secret? What do they know that the rest of us don’t? They know the "rules of money": the "golden behaviors" that create wealth and make it grow. Anyone can learn the rules of money. You could learn them by spending years...