Pearson: 6535 books
Do You Matter?
How Great Design Will Make People Love Your Company
Language: English
Release Date: August 12, 2008
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you...
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
How Successful Businesses Deliver Meaningful Customer Experiences
Language: English
Release Date: December 21, 2005
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins,...
by Brian D. Till, Donna D. Heckler
Language: English
Release Date: October 16, 2009
Language: English
Release Date: October 16, 2009
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable...
Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Language: English
Release Date: April 10, 2013
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing...
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
How to Use Social Media to Invent or Reinvent Yourself
Language: English
Release Date: July 6, 2012
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business...
The Definitive Guide to Entertainment Marketing
Bringing the Moguls, the Media, and the Magic to the World
Language: English
Release Date: July 2, 2013
Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: January 12, 2010
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and...
by Clara Shih
Language: English
Release Date: February 1, 2011
Language: English
Release Date: February 1, 2011
The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact...
by Jamie Turner
Language: English
Release Date: November 15, 2010
Language: English
Release Date: November 15, 2010
Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers! What if you’re not Apple or Nike? What if you’re a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don’t have a huge marketing budget? Good...
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Strategies for Engaging in Facebook, Twitter & Other Social Media
Language: English
Release Date: June 18, 2010
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows...
by Gail MarksJarvis
Language: English
Release Date: August 6, 2012
Language: English
Release Date: August 6, 2012
Saving for Retirement will relieve confusion and barriers to action for Americans who are increasingly worried about retirement. The book removes everything from the readers’ path that typically trips people up and hits the sweet spot for everyone aged 18 to 60. Using new figures (including troubling...
Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life
Get the Mindset and Discipline You Need to Build Your Financial Life
Language: English
Release Date: July 28, 2010
This is the eBook version of the printed book.In Psych Yourself Rich, TV’s newest personal finance star shows how to develop the mindset, discipline, and spirit you need to build a strong financial foundation so you can grow wealth on your own terms, without fear, anxiety, misery, boredom, or even...
by Moshe A. Milevsky Ph.D.
Language: English
Release Date: July 15, 2010
Language: English
Release Date: July 15, 2010
This is the eBook version of the printed book. This Element is an excerpt from Are You a Stock or a Bond?: Create Your Own Pension Plan for a Secure Financial Future (9780137127375)by Moshe A. Milevsky, Ph.D. Available in print and digital formats. Learn how to systematically control the risks associated...
by Steve Weisman
Language: English
Release Date: November 30, 2010
Language: English
Release Date: November 30, 2010
This Element is an excerpt from The Truth About Avoiding Scams (9780132333856) by Steve Weisman. Available in print and digital formats. What you must know about Internet scams: from phishing and Trojan horses to fake death threats! After installed on your computer, Trojan horses monitor all activity...