Pearson: 6535 books
Réseaux sociaux et entreprise : les bonnes pratiques
Facebook, Twitter, Google +, LinkedIn, YouTube...
Language: French
Release Date: October 28, 2011
Après le succès de Facebook, Twitter et les autres..., et alors que de nouveaux acteurs émergent, Christine Balagué et David Fayon poursuivent leur réflexion sur l'intégration des réseaux sociaux dans l'entreprise. Ils nous livrent leurs retours d'expérience : Quelles stratégies marchent...
Made in Silicon Valley
Du numérique en Amérique
Language: French
Release Date: June 9, 2017
Il était une fois... le numérique. Pour quiconque s'intéresse à l’entrepreneuriat, les États-Unis restent une terre mythique : quels enseignements les entreprises françaises peuvent-elles tirer du dynamisme américain ? Quelles sont pour elles les « ubérisations » et les innovations possibles...
Facebook, Twitter et les autres
Quels réseaux sociaux pour votre entreprise
Language: French
Release Date: November 10, 2016
Sur 3,7 milliards d'internautes dans le monde, 2,7 milliards sont connectés sur les réseaux sociaux... Qu’il s’agisse de vos clients, salariés, amis, fans ou encore administrés, tout le monde y est présent.
Comment alors intégrer les réseaux sociaux dans votre stratégie d’entreprise...
Le marketing en ligne
Boostez votre activité avec les sites web, moteurs de recherche, réseaux sociaux, blogs et podcasts
Language: French
Release Date: March 11, 2011
Finis les encarts publicitaires dans les magazines ou les flyers distribués dans les boîtes au lettres. Il faut désormais contacter vos clients là où ils se trouvent : sur Internet !
Si vous souhaitez faire connaître et développer votre petite ou moyenne entreprise, impossible de faire...
Fire Your Stock Analyst!: Analyzing Stocks On Your Own
Analyzing Stocks On Your Own
Language: English
Release Date: November 5, 2009
The #1 Guide to Do-It-Yourself Stock Analysis– Now Fully Updated with Powerful New Shortcuts! “Harry’s book is among my most recommended readings because it provides a step-by-step process that enables any investor to analyze potential investment opportunities and ultimately become a much...
Brilliant Investing
What the best investors know, say and do
Language: English
Release Date: April 8, 2010
For many people, investing money is a risky business. There are always tough decisions to make, which are often perceived to be too complex or too uncertain.
Brilliant Investing offers a clear route to investment success. Free from jargon and focussing only on what you need to know,...
How to Keep Score in Business
Accounting and Financial Analysis for the Non-Accountant
Language: English
Release Date: October 17, 2011
In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports....
The Financial Times Guide to Value Investing
How to Become a Disciplined Investor
Language: English
Release Date: December 27, 2012
'Glen Arnold makes complex investment concepts understandable. He explains what the masters of the investment world have done to achieve their status.'
David Shapiro, Stamford Associates
'An excellent intorduction to value investing, some of its most famous practitioners and...
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Language: English
Release Date: October 26, 2012
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from...
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Simple Ideas on Presentation Design and Delivery
Language: English
Release Date: April 15, 2009
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education,...
Great Questions
The Most Important Tool in a Manager's Toolbox
Language: English
Release Date: January 15, 2010
This Element is an excerpt from The Art of Asking: Ask Better Questions, Get Better Answers (ISBN: 9780137144242) by Terry J. Fadem. Available in print and digital formats. The essential questions that can make any manager dramatically more effective! Carpenters have hammers, dentists have...
Who Cares Wins
Why good business is better business
Language: English
Release Date: June 13, 2012
Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first...
by Natalie Canavor, Claire Meirowitz
Language: English
Release Date: March 2, 2010
Language: English
Release Date: March 2, 2010
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Create effective Web sites and content: Six utterly crucial points you must...
by Natalie Canavor, Claire Meirowitz
Language: English
Release Date: December 16, 2009
Language: English
Release Date: December 16, 2009
This is the eBook version of the printed book.Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions. Winning is about persuading people, and that means writing: emails, Web sites, presentations, proposals, resumes, grant proposals,...