Pearson: 6535 books

Cover of Web and Network Data Science

Web and Network Data Science

Modeling Techniques in Predictive Analytics

by Thomas W. Miller
Language: English
Release Date: December 19, 2014

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network...
Cover of Building a Digital Analytics Organization

Building a Digital Analytics Organization

Create Value by Integrating Analytical Processes, Technology, and People into Business Operations

by Judah Phillips
Language: English
Release Date: July 25, 2013

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to...
Cover of Credit Derivatives, Revised Edition

Credit Derivatives, Revised Edition

A Primer on Credit Risk, Modeling, and Instruments

by George Chacko, Anders Sjöman, Hideto Motohashi
Language: English
Release Date: December 18, 2015

Every company faces credit risk. Credit derivatives are among the most powerful tools available for managing it. Once restricted to the financial industry, they are now widely used by businesses of all kinds—and all financial professionals need to understand them. Credit Derivatives, Revised Edition,...
Cover of Modeling Techniques in Predictive Analytics with Python and R
by Thomas W. Miller
Language: English
Release Date: September 29, 2014

Master predictive analytics, from start to finish   Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R   This one-of-a-kind book will help you use predictive analytics,...
Cover of Modeling Techniques in Predictive Analytics

Modeling Techniques in Predictive Analytics

Business Problems and Solutions with R

by Thomas W. Miller
Language: English
Release Date: August 23, 2013

Today, successful firms compete and win based on analytics. Modeling Techniques in Predictive Analytics brings together all the concepts, techniques, and R code you need to excel in any role involving analytics. Thomas W. Miller’s unique balanced approach combines business context and quantitative...
Cover of Marketing Data Science

Marketing Data Science

Modeling Techniques in Predictive Analytics with R and Python

by Thomas W. Miller
Language: English
Release Date: May 2, 2015

Now***,*** a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles,...
Cover of Breaking Failure

Breaking Failure

How to Break the Cycle of Business Failure and Underperformance Using Root Cause, Failure Mode and Effects Analysis, and an Early Warning System

by Alexander Edsel
Language: English
Release Date: October 5, 2015

TIME-PROVEN TECHNIQUES FOR REDUCING RISK AND IMPROVING PERFORMANCE IN MISSION-CRITICAL BUSINESS ACTIVITIES Proven in high-stakes, high-risk environments–from defense to healthcare For business functions ranging from marketing to HR, R&D to M&A Indispensable for all executives, entrepreneurs,...
Cover of Mastering Project Human Resource Management

Mastering Project Human Resource Management

Effectively Organize and Communicate with All Project Stakeholders

by Harjit Singh
Language: English
Release Date: December 12, 2014

Learn powerful communications and stakeholder management techniques that dramatically improve your ability to deliver projects successfully! Unlike other project guides, which address these issues only in passing, Mastering Project Human Resource Management offers practical, real-world guidance, in-the-trenches...
Cover of Brilliant Persuasion

Brilliant Persuasion

Everyday techniques to boost your powers of persuasion

by Stephen C. Young
Language: English
Release Date: November 28, 2016

**IT WOULD BE WONDERFUL IF YOU COULD ALWAYS ENSURE EVERYONE AGREED WITH YOUR WAY OF THINKING, WOULDN’T IT? ** ** ** You’re already aware of how unlikely you are to progress at work, or “make a name for yourself” in life, if you struggle to get your ideas accepted by your prospects,...
Cover of Think Like An Innovator

Think Like An Innovator

76 inspiring business lessons from the world's greatest thinkers and innovators

by Paul Sloane
Language: English
Release Date: September 21, 2016

Innovation can take you from failure to success, but if you need a helping hand then Think Like An Innovator can help you.   With over 70 different leaders, innovators and business people, each covered in 500 words or less, you'll find out: ·    Who they are – a brief bio...
Cover of How to Wow

How to Wow

68 Effortless Ways to Make Every Customer Experience Amazing

by Adrian Swinscoe
Language: English
Release Date: April 13, 2016

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver...
Cover of Being Agile in Business

Being Agile in Business

Discover faster, smarter, leaner ways to work

by Belinda` Waldock
Language: English
Release Date: June 18, 2015

Agile and lean aren’t just business buzzwords – they’re the fast and efficient methodologies you need to change the way you work – for good.   Work faster, think clearer and improve your agility, both professionally and personally, with a suite of powerful tools that will introduce...
Cover of Physics, Fun, and Beyond: Electrifying Projects and Inventions from Recycled and Low-Cost Materials

Physics, Fun, and Beyond: Electrifying Projects and Inventions from Recycled and Low-Cost Materials

Electrifying Projects and Inventions from Recycled and Low-Cost Materials

by Eduardo de Campos Valadares
Language: English
Release Date: August 2, 2005

“The best magic is that which involves absolutely no sleight-of-hand, only the unexpected yet natural workings of nature. Physics, Fun, and Beyond is chock full of just this kind of magic–simple yet fascinating experiments, easy to follow and colorful drawings, and fun facts. Simply wonderful!”...
Cover of The Strategy Workout

The Strategy Workout

The 10 tried-and-tested steps that will build your strategic thinking skills

by Bernard Ross, Clare Segal
Language: English
Release Date: December 18, 2015

The Strategy Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.
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