Nicolle Kuna: 1 book

Cover of Green Spin (Or) Promoting the Green Message 2013
by Nicolle Kuna
Language: English
Release Date: September 4, 2012

A new field of neuroconversation is opening out. Environmental campaigners are starting to speak less in terms of right and wrong, and endless lists. Marketing principles are coming to the fore. Think: emotional responses, sub-conscious stirrings and mirror neurons when drawing attention to environmental...
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