Mcgraw Hill: 5261 books

Go Grateful--have the courage to learn, the vision to lead, and the passion to grow. When employees are engaged, they are passionate and feel a deeper connection to their work. Grateful Leadership is an essential approach for leaders who want to achieve the bottom line and foster a valuedriven workforce...

Achieve All Your Business Goals Using the Art of Conversation “This book will increase your influence and success rate by the end of the first chapter.” —Alan Weiss, PhD, author of Million Dollar Consulting and Getting Started in Consulting What is the key to business success? COLLABORATION. Executive...

The smartest investing options for today’s market from a rental property expert Buying and renting out property can generate steady, reliable income year after year. No one knows this better than “Fixer Jay,” the legendary house-fixer and do-it-yourself investor with more than forty-five...

The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable...

Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey,...

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing...

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING. Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major...

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by...

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize...

[BACK COVER] DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving...

What's your most valuable corporate asset? BUSINESS RELATIONSHIPS “Five Keys to Powerful Business Relationships goes beyond the usual bonhomie, grip-and-grin, back slapping . . . dimension of business relationships. This book outlines a fresh, more systematic perspective to an area usually...

An easy-to-follow, non-technical approach to using game theory in every business battle Game theory has become entrenched in today's business world. It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative...

Why Main Street blames financial speculation for economic crashes Disdain for short selling is as American as apple pie, dating back to our nation’s founding. But as Bob Sloan argues in Don’t Blame the Shorts, short selling lies at the heart of every Wall Street transaction and fuels the...

From taxi rides, hotel stays, car driving, to communicating and paying, everything we knew as normal has changed beyond recognition. To lead effectively in today’s brave new world, you have to question EVERYTHING. For the first time in human history, knowledge is free and almost every boundary...