Mcgraw Hill: 5261 books

The captivating story of former Wall Street Journal publisher Warren Phillips’s rise to the top Newspaperman is at once a fascinating narrative of one man's journey through the newspaper business and an expert analysis of how the news is made. Phillips shows what it's like to be a reporter as history...

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator...

A Top Editor’s Take on the State of Journalism Today—and His Prescient Forecast of Its Future “This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age? Steve Shepard made that leap bravely...

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities...

Praise for the first edition of The Networking Survival Guide “Any way you look at it, other people are your greatest resource. Diane Darling’s in-depth, easy-to-follow instructions will fill your life with opportunities to meet these people and reap the rewards.” Nicholas Boothman, author...

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business...

TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the...

Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as...

Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues...

THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book,...

50 RULES FOR BEATING THE STREET IN ANY MARKET CONDITIONS INVESTING The go-to stock-investing guide for more than a decade, Stock Market Rules gives you the knowledge and clarity you need to invest like the wizards of Wall Street. This proven guide reveals the unwritten rules on which Wall Street...

Pessimists see distressed M&A . . . Optimists see distressed M&A Opportunities abound in “bankruptcy beauties”—both in good times and bad. Distressed mergers and acquisitions used to be the domain of a handful of specialists, who generated handsome profits by unlocking value in...

Win the high-stakes game of short selling! Short selling is growing in popularity—and for good reason. A smart shorting strategy can yield impressive profits while decreasing portfolio risk. All About Short Selling reveals what you need to excel in this exciting form of trading—without...