Liberum Press: 1 book
Branding to Differ
The Brand Building Handbook for Business Leaders.
Language: English
Release Date: September 2, 2013
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale...
