Kogan Page: 769 books

Cover of The Marketing Manifesto
by David James Hood
Language: English
Release Date: February 3, 2013

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued...
Cover of Executive Advantage

Executive Advantage

Resilient Leadership for 21st-Century Organizations

by Jacqui Grey
Language: English
Release Date: February 3, 2013

The pressures on executives to succeed, both internal and external, are intense. They are constantly fighting to make sense of their changing worlds and to make the right decisions for themselves, their teams and their business. Executive Advantage gives ambitious leaders the powerful strategies they...
Cover of Business Continuity Management System

Business Continuity Management System

A Complete Guide to Implementing ISO 22301

by Wei Ning Zechariah Wong, Jianping Shi
Language: English
Release Date: November 3, 2014

A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident. It is about optimizing service availability and preserving business performance to...
Cover of Leadership Psychology

Leadership Psychology

How the Best Leaders Inspire Their People

by Alan Cutler
Language: English
Release Date: September 3, 2014

A better understanding of the psychological relationships at play within current working environments will enable leaders to achieve greater success for themselves and their organizations. Leadership Psychology outlines how inspirational leaders across a range of award-winning companies of all sizes...
Cover of Building Brand Experiences

Building Brand Experiences

A Practical Guide to Retaining Brand Relevance

by Dr Darren Coleman
Language: English
Release Date: July 3, 2018

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance....
Cover of Anti-Money Laundering

Anti-Money Laundering

A Practical Guide to Reducing Organizational Risk

by Rose Chapman
Language: English
Release Date: May 3, 2018

It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks and the financial services sector, high profile cases, such as the recent leak of the Panama Papers in 2016,...
Cover of Ultimate Presentations

Ultimate Presentations

Master the Art of Giving Fantastic Presentations and Wowing Employers

by Jay Surti
Language: English
Release Date: August 3, 2018

Does the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? ***Ultimate Presentations***covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology...
Cover of The Business Skills Handbook
by Roy Horn
Language: English
Release Date: November 28, 2009

How do you develop leadership skills or give a successful presentation? What difference can effective thinking and critical reading make to your performance? How can you get and stay organized to meet deadlines? The first book of its kind to cover all the business skills that students need at university...
Cover of Workplace Learning

Workplace Learning

How to Build a Culture of Continuous Employee Development

by Nigel Paine
Language: English
Release Date: January 3, 2019

For a company to compete effectively in today's business environment, its employees need to be adaptive and agile so they can develop the required skills and knowledge. To achieve this, L&D professionals must create a culture of workplace learning that encourages employees to constantly develop. This...
Cover of Supply Chain Management Accounting

Supply Chain Management Accounting

Managing Profitability, Working Capital and Asset Utilization

by Simon Templar
Language: English
Release Date: March 3, 2019

The need to contain costs across the business is as strong as ever and the search for cost reduction opportunities is intensifying. There still remains one last major opportunity to take out costs - through the supply chain. Ultimately all costs will make their way to the final marketplace to be reflected...
Cover of Mindfulness in the Workplace

Mindfulness in the Workplace

An Evidence-based Approach to Improving Wellbeing and Maximizing Performance

by Margaret A. Chapman-Clarke
Language: English
Release Date: May 3, 2016

Mindfulness-based interventions in organizations offer the potential to build individual and organizational resilience, engage employees and address workplace stress. Mindfulness in the Workplace is a practical guide written for practitioners who want to learn how mindfulness can be used as a change...
Cover of Advanced Marketing Management

Advanced Marketing Management

Principles, Skills and Tools

by Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Dr Jillian Ney
Language: English
Release Date: November 3, 2018

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting...
Cover of Develop Your Presentation Skills

Develop Your Presentation Skills

How to Inspire and Inform with Clarity and Confidence

by Theo Theobald
Language: English
Release Date: July 3, 2019

Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence along the...
Cover of Designing and Developing Digital and Blended Learning Solutions
by Mark Loon
Language: English
Release Date: July 3, 2017

Designing and Developing Digital and Blended Learning Solutions is essential reading for anyone studying the Level 5 CIPD L&D module of the same name as well as all learning and development professionals looking to understand the growing role of technology in L&D. Covering both current and...
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