Kogan Page: 769 books
Excellence in Coaching
The Industry Guide
Language: English
Release Date: December 3, 2015
Published with the Association for Coaching, ***Excellence in Coaching***presents cutting-edge thinking in the field of workplace coaching. This comprehensive industry guide enables coaches to achieve personal excellence in a rapidly evolving profession through a collection of best-practice material...
The John Adair Lexicon of Leadership
The Definitive Guide to Leadership Skills and Knowledge
Language: English
Release Date: March 3, 2011
From the world renowned leadership expert John Adair, comes this unique volume of all his classic works, including How to Grow Leaders, The Inspirational Leader, Leadership and Motivation, Not Bosses but Leaders, Strategic Leadership and the international best-seller Leadership of Muhammad.
With...
The Complete Guide to Mentoring
How to Design, Implement and Evaluate Effective Mentoring Programmes
Language: English
Release Date: October 3, 2011
Mentoring is a powerful tool in the development of talent within any organization. Experienced colleagues develop the skills, capabilities and confidence of more junior staff, who will go on to contribute to, and drive the success of, the organization. The Complete Guide to Mentoring is your step-by-step...
BrandChild
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Language: English
Release Date: October 3, 2004
Praise and Reviews
"This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."
- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University,...
by Paul Hopkin
Language: English
Release Date: May 3, 2013
Language: English
Release Date: May 3, 2013
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully. Risk Management offers a practical and structured approach while avoiding jargon,...
Digital Wars
Apple, Google, Microsoft and the Battle for the Internet
Language: English
Release Date: May 3, 2014
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles...
How to be a Brilliant Thinker: Exercise Your Mind and Find Creative Solutions
Exercise Your Mind and Find Creative Solutions
Language: English
Release Date: January 3, 2010
Do you want to have great ideas? Do you want to break out of the rut of conventional thinking? Would you like to be a genius? Would presenting brilliant ideas help in your job, career and social life? How to be a Brilliant Thinker will help you to achieve all these ideals, by helping you to think...
How People Tick
A Guide to Over 50 Types of Difficult People and How to Handle Them
Language: English
Release Date: April 3, 2009
This new edition of How People Tick is a practical guide to over 50 types of difficult people such as Angry People, Blamers, Impatient People, Workaholics and Gossips. Each difficult situation is described, how it happens is analysed, and then strategies to help you deal with the problem are suggested....
A Quick Start Guide to Cloud Computing
Moving Your Business into the Cloud
Language: English
Release Date: October 3, 2010
Cloud computing has caused a marketing fog, confusing business executives seeking to understand the technology's potential applications and business benefits. A Quick-Start Guide to Cloud Computing cuts through the industry hype and provides non-technical explanations about what it is and how it can...
Strategic Leadership
How to Think and Plan Strategically and Provide Direction
Language: English
Release Date: October 3, 2010
A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team.
Strategic Leadership from the renowned leadership expert John Adair encourages leaders to focus on tomorrow rather than yesterday....
by Markus Stahlberg
Language: English
Release Date: December 28, 2009
Language: English
Release Date: December 28, 2009
Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively...
A Quick Start Guide to Podcasting
Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites
Language: English
Release Date: September 3, 2010
We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician...
Practical Text Analytics
Interpreting Text and Unstructured Data for Business Intelligence
Language: English
Release Date: July 3, 2015
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics...
Market Research in Practice
An Introduction to Gaining Greater Market Insight
Language: English
Release Date: March 3, 2016
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is...