Kogan Page: 769 books
The Leadership Shadow
How to Recognize and Avoid Derailment, Hubris and Overdrive
Language: English
Release Date: August 3, 2014
In today's fast paced, interconnected, and mercilessly competitive business world, senior executives have to push themselves and others hard. Paradoxically, to succeed as leaders, they also need to relate to others very well. Under stress and challenge, the qualities executives have relied on to get...
Radical Business Model Transformation
Gaining the Competitive Edge in a Disruptive World
Language: English
Release Date: January 3, 2017
Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing...
by Neville Lake
Language: English
Release Date: May 3, 2012
Language: English
Release Date: May 3, 2012
***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information,...
Content - The Atomic Particle of Marketing
The Definitive Guide to Content Marketing Strategy
Language: English
Release Date: June 3, 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce...
Strength-Based Lean Six Sigma
Building Positive and Engaging Business Improvement
Language: English
Release Date: November 3, 2013
Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization. It is the first book to use approaches...
How to be an Even Better Manager
A Complete A-Z of Proven Techniques and Essential Skills
Language: English
Release Date: July 3, 2017
If you are a current manager, or aspiring to a management position, this is your invaluable guide to the skills and techniques you need to succeed. Michael Armstrong's best-selling handbook provides in-depth coverage and practical guidance on improving the three crucial areas of management:
-...
Innovative B2B Marketing
New Models, Processes and Theory
Language: English
Release Date: August 3, 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had...
How to Sell to Retail
The Secrets of Getting Your Product to Market
Language: English
Release Date: February 3, 2013
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince...
20:20 Project Management
How to Deliver on Time, on Budget and on Spec
Language: English
Release Date: October 3, 2012
20: 20 Project Management is the definitive guide to successful project management in practice, not just in theory. It gives readers exactly what they need to know: how to pull off successful project delivery in the real world - on time, within budget and at the right quality. With a focus on practicality,...
by John Miller
Language: English
Release Date: July 3, 2018
Language: English
Release Date: July 3, 2018
Now in its 21st edition, The Driving Instructor's Handbook is widely recognized in the driver training industry as the authoritative reference guide for both trainee and qualified instructors and is listed by the Driver and Vehicle Standards Agency (DVSA) as recommended reading for the Approved Driving...
Malcolm McDonald on Marketing Planning
Understanding Marketing Plans and Strategy
Language: English
Release Date: November 3, 2016
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has...
by John Caunt
Language: English
Release Date: October 3, 2016
Language: English
Release Date: October 3, 2016
How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive...
Participation Marketing
Unleashing Employees to Participate and Become Brand Storytellers
Language: English
Release Date: March 3, 2018
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees...
The Better Mousetrap
Brand Invention in a Media Democracy
Language: English
Release Date: November 3, 2012
Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel...