Kogan Page: 769 books
How to Pass Verbal Reasoning Tests
Tests Involving Missing Words, Word Links, Word Swap, Hidden Sentences and Verbal Logical Reasoning
Language: English
Release Date: August 3, 2010
Verbal reasoning or literacy tests are commonly used for selection and assessment purposes in order to establish how competent candidates are in their use of English.
How to Pass Verbal Reasoning Tests will help you prepare for such tests and gain the confidence to succeed. There is expert...
Test Your IQ
400 Questions to Boost Your Brainpower
Language: English
Release Date: September 3, 2009
IQ tests are now encountered in recruitment for the government, the armed forces, education, industry and commerce.
Test Your IQ contains 400 IQ test questions written and compiled by IQ-test experts, complete with a guide to assessing individual performance. Working through the questions can...
Preparing the Perfect CV
How to Make a Great Impression and Get the Job You Want
Language: English
Release Date: November 3, 2009
Every job hunter needs an impressive CV that describes their educational and professional history. A well-prepared and individually tailored CV is invaluable and can greatly improve your chances of getting the job you want.
Preparing The Perfect CV provides sample CVs for job seekers of different...
by Mike Bryon
Language: English
Release Date: November 28, 2009
Language: English
Release Date: November 28, 2009
Data interpretation tests are fast becoming the most common type of numerical question in psychometric tests. Almost every battery of psychometric tests will include a data interpretation subtest, or series of questions, and at some point in their career many people will have to pass one. How to Pass...
by Neilson Kite
Language: English
Release Date: June 28, 2009
Language: English
Release Date: June 28, 2009
Neuro-Linguistic Programming provides a powerful decoding mechanism for the way people speak, write and behave. Its purpose is to remove blockages and enable results-oriented change through better interaction with other people. Understanding NLP explains how to apply the principles of NLP in a working...
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
The Truth About the 100 Biggest Branding Mistakes of All Time
Language: English
Release Date: May 3, 2011
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters...
Start Up and Run Your Own Business
The Essential Guide to Planning Funding and Growing Your New Enterprise
Language: English
Release Date: February 3, 2011
Starting your own business is one thing, but running and keeping it going is another. Annually, there are around 400,000 start-ups in the UK, but in a single year 300,000 businesses also fail. You owe it to yourself, your family, and your own ambition to make your business one of the success stories....
Digital Darwinism
Survival of the Fittest in the Age of Business Disruption
Language: English
Release Date: April 3, 2018
Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology...
How to be a Successful Entrepreneur
Spot the Opportunity, Take a Risk and Build a Brilliant Business
Language: English
Release Date: June 3, 2009
How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as:
How do I recognise a good...
Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion
Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion
Language: English
Release Date: March 3, 2011
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how...
Understanding NLP: Strategies for Better Workplace Communication.. Without the Jargon
Strategies for Better Workplace Communication.. Without the Jargon
Language: English
Release Date: November 3, 2011
Have you ever wondered how some people constantly achieve success in the workplace and in everyday life? Do you wish you knew more about how they think and behave? Understanding NLP will take you a step closer to sharing their success by showing you how to achieve personal and organizational goals....
A Guide to Open Innovation and Crowdsourcing
Advice from Leading Experts in the Field
Language: English
Release Date: February 3, 2011
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open...
Marketing Your Business
Make the Internet Work for You Get into Exports Learn about Products and Pricing
Language: English
Release Date: March 3, 2011
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques.
Marketing Your Business covers all of these aspects of marketing...
Evidence-Based Management
How to Use Evidence to Make Better Organizational Decisions
Language: English
Release Date: September 3, 2018
Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the same time, traditional models and new cutting-edge solutions often fail to deliver on what they promise. This situation leaves managers, business leaders, consultants and...