Kogan Page: 769 books
Myths of Branding
A Brand is Just a Logo, and Other Popular Misconceptions
Language: English
Release Date: January 3, 2019
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...
Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores...
The Definitive Executive Assistant and Managerial Handbook
A Professional Guide to Leadership for all PAs, Senior Secretaries, Office Managers and Executive Assistants
Language: English
Release Date: November 3, 2012
From best-selling author and expert Sue France, The Definitive Executive Assistant & Managerial Handbook is the ultimate guide for anyone who wants to take their career development to the next level. Placing special emphasis on personal leadership development as well as practical skills, you will...
The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Language: English
Release Date: February 3, 2011
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating...
How to Pass Numeracy Tests
Test Your Knowledge of Number Problems, Data Interpretation Tests and Number Sequences
Language: English
Release Date: May 3, 2013
How to Pass Numeracy Tests will help you practice for timed tests, revise your maths and numeracy knowledge and improve your test technique. Providing over 350 practice questions it also gives vital advice on how the tests are marked and what you can do to optimise results.
The wide variety...
IQ and Psychometric Test Workbook
Essential Preparation for Verbal Numerical and Spatial Aptitude Tests and Personality Tests
Language: English
Release Date: January 3, 2011
Although most people believe that there is little we can do to improve the intelligence we were born with, the brain can be exercised just like any other part of the body. Thought processes and intelligence scoring can be improved by practising different types of testing.
This title from IQ...
4D Leadership
Competitive Advantage Through Vertical Leadership Development
Language: English
Release Date: December 3, 2015
Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens...
Mastery in Coaching
A Complete Psychological Toolkit for Advanced Coaching
Language: English
Release Date: September 3, 2014
The reasons that coaching works so well and can produce such dramatic results are grounded in psychology, so it follows that some of the most powerful coaching methods available draw on psychological thinking. Published with the Association for Coaching, Mastery in Coaching presents the latest thinking...
by Susan Hodgson
Language: English
Release Date: May 28, 2009
Language: English
Release Date: May 28, 2009
The A-Z of Careers and Jobs is a comprehensive guide to over 300 different jobs including the personal qualities and skills needed for each career, the necessary training and qualifications and contact details for relevant organizations. For anyone looking at starting their career, or changing jobs,...
by
Language: English
Release Date: May 3, 2017
Language: English
Release Date: May 3, 2017
From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date careers advice...
Starting a Successful Business
Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations
Language: English
Release Date: August 3, 2017
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of ***Starting a Successful Business***is your definitive guide to setting up a business that will...
How to Pass Selection Tests
Essential Preparation for Numerical Verbal Clerical and IT Tests
Language: English
Release Date: March 3, 2011
How to Pass Selection Tests provides all the expert advice and practice material needed to improve a score in selection tests. Full of numerical, verbal and clerical practice tests, it also gives guidance on why employers use tests, the most common types of test, how to improve chances of success...
Ultimate Psychometric Tests
Over 1000 Practical Questions for Verbal, Numerical, Diagrammatic and Personality Tests
Language: English
Release Date: August 3, 2018
Are you faced with an upcoming psychometric test as part of a job application? Do you want to practise your technique and perfect your score? The best-selling Ultimate Psychometric Tests, now in its fourth edition, is the biggest book of its kind, containing over 1000 practice test questions of a...
The Graduate Psychometric Test Workbook
Essential Preparation for Quantative Reasoning, Data Interpretation and Verbal Reasoning Tests
Language: English
Release Date: April 3, 2011
Employers want to fill their top management posts with candidates of the highest calibre. Any mistake in their recruitment process can mean wasteful costs in both time and money. Consequently, recruitment to any management post is by rigorous selection, often including a range of psychometric tests.
The...
Management Level Psychometric Assessments
Over 400 Numerical, Verbal and Non-verbal Practice Questions to Help You Land that Senior Job
Language: English
Release Date: February 3, 2012
With intense competition for top management jobs and increased pressure on organizations to select the best candidates, more and more firms are now using challenging psychometric tests as part of their recruitment and assessment procedures. Also used to identify management potential in existing staff,...