Kogan Page: 769 books
by David Clutterbuck
Language: English
Release Date: January 27, 2014
Language: English
Release Date: January 27, 2014
Mentoring is the most cost-efficient and sustainable method of fostering and developing talent within your organization. It can be used to stretch talented individuals, power diversity programmes and ensure that knowledge and experience is successfully handed down. As such, the benefits of a mentoring...
Exceptional Talent
How to Attract, Acquire and Retain the Very Best Employees
Language: English
Release Date: May 3, 2017
Attracting, hiring, developing and retaining the right people is crucial to an organization's success. The stakes have never been higher: a 2015 study by CAP suggests that the average cost of employee attrition is 20% of a mid-level employee's annual salary and up to 213% of a high-level executive's...
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Language: English
Release Date: June 3, 2019
Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful...
The Agile Leader
How to Create an Agile Business in the Digital Age
Language: English
Release Date: June 3, 2018
The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile leadership and building an agile culture. With the rise of political unrest, protectionism and economic uncertainties, business leaders have to assess, react and implement strategies...
Too Fast to Think
How to Reclaim Your Creativity in a Hyper-connected Work Culture
Language: English
Release Date: October 3, 2016
Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our...
The Psychology of Fear in Organizations
How to Transform Anxiety into Well-being, Productivity and Innovation
Language: English
Release Date: February 3, 2015
In the context of global economic recession, fear has become institutionalized in many organizations, both in the private and public sectors. Board directors are under pressure from shareholders, senior executives are attempting to maintain sales in a nervous market and many people are concerned about...
Myths of Work
The Stereotypes and Assumptions Holding Your Organization Back
Language: English
Release Date: October 3, 2017
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation. But will it really?
There are a staggering number of myths, stereotypes and out-of-date...
The New CFOs
How Financial Teams and their Leaders Can Revolutionize Modern Business
Language: English
Release Date: April 3, 2012
In the aftermath of the financial crisis, the spotlight is even more on the role and activities of the CFO. Specifically, CFOs need to accelerate three aspects of their role: develop dynamic and distinctive risk management capabilities, motivate and align increasingly diverse work providers, and design...
About Face
The Secrets of Emotionally Effective Advertising
Language: English
Release Date: September 3, 2010
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations,...
How to Write Effective Business English
Excel at E-mail, Social Media and All Your Professional Communications
Language: English
Release Date: February 3, 2016
How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your...
People Planet Profit
How to Embrace Sustainability for Innovation and Business Growth
Language: English
Release Date: February 3, 2010
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.
People, Planet, Profit is the first book to truly address...
Marketing Communications
Offline and Online Integration, Engagement and Analytics
Language: English
Release Date: February 3, 2016
***Marketing Communications***provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully...
by Damian Ryan
Language: English
Release Date: March 3, 2014
Language: English
Release Date: March 3, 2014
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the...
by Sandra M Oliver FCIPR PhD
Language: English
Release Date: November 3, 2009
Language: English
Release Date: November 3, 2009
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational...