Kogan Page: 769 books
Marketing Analytics
A Practical Guide to Improving Consumer Insights Using Data Techniques
Language: English
Release Date: April 3, 2018
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing...
Advanced Customer Analytics
Targeting, Valuing, Segmenting and Loyalty Techniques
Language: English
Release Date: October 3, 2016
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book...
Financial Management for Technology Start-Ups
A Handbook for Growth
Language: English
Release Date: August 3, 2017
All start-up businesses must be founded on product expertise, a grasp of digitisation, and being aware of market forces. Tech start-ups also need a unique understanding of accounting to succeed, knowledge which is required to power their more innovative business models, and the ways of working that...
by Michael Armstrong, Stephen Taylor
Language: English
Release Date: February 3, 2017
Language: English
Release Date: February 3, 2017
Armstrong's Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in-depth coverage of all the key...
Armstrong's Essential Human Resource Management Practice
A Guide to People Management
Language: English
Release Date: June 3, 2010
Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and...
Managing Conflict
A Practical Guide to Resolution in the Workplace
Language: English
Release Date: September 3, 2017
Conflict in the workplace is a perennial problem for organizations. Whether it's a disagreement between colleagues, a dispute with management or large-scale industrial action, conflict negatively affects both people and profits as employee morale and productivity fall. Endorsed by the CIPD, Managing...
Armstrong's Handbook of Management and Leadership for HR
Developing Effective People Skills for Better Leadership and Management
Language: English
Release Date: November 3, 2016
To make an effective contribution, HR specialists have to be good at management, leadership and developing both themselves and others. They also need to be aware of the management and business considerations that affect their work. Armstrong's Handbook of Management and Leadership for HR provides...
Brand Together
How Co-Creation Generates Innovation and Re-energizes Brands
Language: English
Release Date: March 3, 2012
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process...
Leadership PQ
How Political Intelligence Sets Successful Leaders Apart
Language: English
Release Date: March 3, 2014
IQ and EQ (Emotional Intelligence) are not enough. Creating profit, growth and a better future for society is the new leadership challenge. In a shared power world, no single organization is in control or can deliver alone. Leadership PQ is for leaders working with multiple stakeholders to achieve...
Managing Business Risk
A Practical Guide to Protecting Your Business
Language: English
Release Date: July 3, 2014
Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements. Managing Business Risk will enable your company to maintain controls on risks...
Strategic Procurement
Organizing Suppliers and Supply Chains for Competitive Advantage
Language: English
Release Date: November 3, 2014
A company's success is determined by its ability to utilize all its assets. Yet two assets often neglected by the boardroom are the amount it spends on goods and services and the expertise of the organisation's key suppliers. This highly accessible book will help you understand how to tap into these...
by Keith Lincoln
Language: English
Release Date: January 28, 2008
Language: English
Release Date: January 28, 2008
Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of...
Leading Strategy Execution
How to Engage Employees and Implement Your Strategies
Language: English
Release Date: May 3, 2010
Leading Strategy Execution demonstrates to senior executives ways in which they can successfully enthuse their employees so that they willingly implement essential company strategies. Having a good strategy isn't enough to guarantee a company's success - executives and managers need to ensure that...
by Neil Richardson, Ruth M Gosnay
Language: English
Release Date: November 3, 2010
Language: English
Release Date: November 3, 2010
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating...