Igi Global: 2943 books

Cover of Cases on Management and Organizational Behavior in an Arab Context
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Language: English
Release Date: January 31, 2014

In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab...
Cover of Innovative Technologies to Benefit Children on the Autism Spectrum
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Language: English
Release Date: March 31, 2014

More than ever, emerging technology is assisting individuals with autism in a variety of ways. However, many parents, schools, and special education professionals are not aware of the recent technological developments that are available to assist these individuals. Innovative Technologies to Benefit...
Cover of Ethics and Decision-Making for Sustainable Business Practices
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Language: English
Release Date: December 15, 2017

Alongside increasing demands for transparency and accountability, business governance is transforming due to decades of economic turmoil, regulatory reform, and technological change. There is now a holistic approach to this concept, as it is no longer just about running companies and organization...
Cover of Driving Traffic and Customer Activity Through Affiliate Marketing
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Language: English
Release Date: June 16, 2017

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is...
Cover of Collective Creativity for Responsible and Sustainable Business Practice
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Language: English
Release Date: November 17, 2016

Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative...
Cover of Business Infrastructure for Sustainability in Developing Economies
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Language: English
Release Date: December 28, 2016

Economic growth is one of the primary goals for all countries. There are many factors that contribute to a healthy and stable economy, and studying these emerging methods and techniques can aid in creating sustainable economic growth. Business Infrastructure for Sustainability in Developing Economies...
Cover of Gendered Occupational Differences in Science, Engineering, and Technology Careers
by Julie Prescott, Jan Bogg
Language: English
Release Date: September 30, 2012

Gender segregation is an issue that still exists in today’s society. With the dominance of men in the science, engineering, and technology sectors, there is still a question of the underrepresentation of women. It is even apparent that in the positions that are predominately female, such as nursing,...
Cover of Online Advertising and Promotion

Online Advertising and Promotion

Modern Technologies for Marketing

by Payam Hanafizadeh, Mehdi Behboudi
Language: English
Release Date: April 30, 2012

Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an...
Cover of Handbook of Research on Comparative Economic Development Perspectives on Europe and the MENA Region
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Language: English
Release Date: January 7, 2016

The MENA (Middle East and North Africa) region’s economy is experiencing steady growth and is expanding as an active participant in investments with Europe, the Americas, and Asia. Complex deals by transnational corporations (TNCs) and small- and medium-sized enterprises (SMEs) serve to influence...
Cover of Analyzing the Impacts of Industry 4.0 in Modern Business Environments
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Language: English
Release Date: May 4, 2018

In order to improve competitiveness and performance, corporations must embrace advancements in digitalization. Successful implementation of knowledge management is a huge factor in corporate success. Analyzing the Impacts of Industry 4.0 in Modern Business Environments is a critical scholarly publication...
Cover of Human Behavior, Psychology, and Social Interaction in the Digital Era
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Language: English
Release Date: June 29, 2015

The advancement of new technologies has greatly increased the impact of information systems on daily human life. As technology continues to rapidly progress, human-computer interaction is quickly becoming a topic of interest. Human Behavior, Psychology, and Social Interaction in the Digital Era combines...
Cover of Competitive Strategies for Academic Entrepreneurship

Competitive Strategies for Academic Entrepreneurship

Commercialization of Research-Based Products

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Language: English
Release Date: September 21, 2015

In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector...
Cover of Technical Writing, Presentational Skills, and Online Communication
by Raymond Greenlaw
Language: English
Release Date: March 31, 2012

This book addresses four main topics: professional ethics, technical writing, presentation skills, and online writing. These topics are woven throughout the book and some of them are the main subjects of one or more chapters. The overarching theme of this book is to provide well-tested, best-practice...
Cover of E-Novation for Competitive Advantage in Collaborative Globalization

E-Novation for Competitive Advantage in Collaborative Globalization

Technologies for Emerging E-Business Strategies

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Language: English
Release Date: May 31, 2011

The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights...
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