Igi Global: 2943 books

Cover of Impacts of Violent Conflicts on Resource Control and Sustainability
by
Language: English
Release Date: August 3, 2018

The rise of violent conflicts in developing countries in recent years has attracted concerns from scholars from all fields of study. The significance of the issue calls for an expansion of current research on the various dimensions of violent conflicts and how they impact resource control and sustainability....
Cover of Neoliberalism in the Tourism and Hospitality Sector
by
Language: English
Release Date: October 26, 2018

Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for hundreds of years, it has sped up enormously over the last half-century, increasing international trade, greater dependence on the global economy, and...
Cover of Handbook of Research on Curriculum Reform Initiatives in English Education
by
Language: English
Release Date: October 12, 2018

Different regions of the world are making increasing demands for educational reform, especially when institutions are dissatisfied with the level of proficiency of their graduates. Since the realization of how important English education is to global success, reform to English education is becoming...
Cover of Utilizing Consumer Psychology in Business Strategy
by Tevfik Dalgic, Sevtap Unal
Language: English
Release Date: April 13, 2018

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business...
Cover of Examining the Social and Economic Impacts of Conflict-Induced Migration
by
Language: English
Release Date: March 29, 2019

Worldwide conflict continues to force the migration of citizens seeking safety, shelter, and stability. This conflict-induced migration has social and economic impacts not only on the individuals and families that are forced to flee but also on the communities and environment. Examining the Social...
Cover of Handbook of Research on Microfinancial Impacts on Women Empowerment, Poverty, and Inequality
by
Language: English
Release Date: August 17, 2018

One of the major tools of attaining proper development all around the world is complete financial inclusion, such that all classes of people can secure their lifestyles through access to financial services from formal sectors. Expanding access to resources and increasing self-employment opportunities...
Cover of Green Services Engineering, Optimization, and Modeling in the Technological Age
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Language: English
Release Date: July 7, 2015

Concerns surrounding environmental sustainability have led to an increase of interest in environmentally-friendly systems. In the ICT realm, attention has been largely paid to green aspects of hardware; however, it is equally necessary to address this issue from the software perspective. Green Services...
Cover of Societal Benefits of Freely Accessible Technologies and Knowledge Resources
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Language: English
Release Date: April 30, 2015

Open access to information resources and technology can have a profound impact on the economic development of a region as well as society in general. In recent years, reaction against proprietary knowledge and technology has led to tremendous debate both in academic and professional circles. Societal...
Cover of Marketing and Consumer Behavior

Marketing and Consumer Behavior

Concepts, Methodologies, Tools, and Applications

by
Language: English
Release Date: December 31, 2014

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies,...
Cover of Strategic Place Branding Methodologies and Theory for Tourist Attraction
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Language: English
Release Date: August 15, 2016

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies...
Cover of Contemporary Advancements in Information Technology Development in Dynamic Environments
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Language: English
Release Date: June 30, 2014

The advancement of information technology is becoming more prevalent in all aspects of the world today, including online environments. Understanding technology’s effect on niche markets and all fields of research is crucial for practitioners in this area. Contemporary Advancements in Information Technology...
Cover of Digital Marketing Strategies for Fashion and Luxury Brands
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Language: English
Release Date: October 31, 2017

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies...
Cover of Using Social and Information Technologies for Disaster and Crisis Management
by
Language: English
Release Date: January 31, 2013

Using Social and Information Technologies for Disaster and Crisis Management highlights examples of disaster situations in recent years in which social and information technologies were useful in distributing and receiving information updates. This comprehensive collection brings together research for...
Cover of E-Governance and Social Inclusion
by
Language: English
Release Date: May 31, 2014

The application of e-government technologies has led to increased public participation and social inclusion, while allowing for greater government transparency. These technologies provide accessibility to online content and services while offering the public an active voice in governmental issues. E-Governance...
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