It's Not What You Say, It's What People Hear
by
Frank Luntz
Language: English
Release Date: January 2, 2007
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who...