How Emotions strengthen the Consumers' Perception of a Brand
by
Martin Fett
Language: English
Release Date: May 29, 2012
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Lugano, course: Sponsorship and Partnership Management - Corporate Communication, language: English, abstract: Until now, economic...