The state of play of PR in the 2010s
by
David Mckie, Ferran LaluezaBosch, Jordi XifraTriadú
Language: English
Release Date: July 16, 2014
The end of the first decade of the 21st century has been marked by significant shifts in the power, practice, and theory of public relations. Alongside the continuing global expansion of connectivity, ecological degradation, and social media, more recent events – such as the global economic downturn...