Dr Kisholoy Roy: 3 books

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting...

It is a known fact that case based teaching has always been found to facilitate two way learning in class and have contributed to the healthy development of future professionals for it is one tool that makes student apply, think and come out with solutions and appreciate situations.However for all...

This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands...